There’s no question social media is (or absolutely should be!) a key component of every publisher’s content strategy today. Given the fact that a huge chunk of publishers’ online traffic is now driven by social and direct-to-social distribution models are quickly ramping up, the ability to reach—and engage—readers on Facebook, Twitter, LinkedIn, and the like is essential.

This month’s recommended reading list highlights how-to guides that can help you better navigate and leverage the various social channels. They’re packed with tips on creating and targeting your social content, examples of social media successes, and analysis of techniques and trends.

Are you ready to take your social presence to the next level? Pick up one or more of these reads to get started!

Social Media Strategy Book Picks

Everybody writes cover

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our messages. We are all writers. This guide provides insight into the process and strategy of content creation, production, and publishing, with actionable how-to advice designed to get results across all of your online assets, including websites, blogs, email, marketing offers, and social media.


Social media success cover

The Road To Social Media Success by Sean Gardner

If you’re trying to understand social media—its major players, its history, its impact, and where it’s going—this book provides an analysis that is readable and easy to understand. Sean Gardner, a Huffington Post columnist and Forbes’ No. 1 Social Media Power Influencer, looks at the opinions, strategies, and trends shaping the social landscape and answers some of the big questions as billions of people connect across social channels.



Visual storytelling cover

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio

Attention is the new commodity, and visual storytelling is the new currency. This book explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. It delivers a road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.


Art of social media cover

The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick

In this no-nonsense guide to becoming a social media superstar, former Apple chief evangelist Guy Kawasaki and Canva colleague Peg Fitzpatrick show you how to get the most bang for your time, effort, and money. With more than 100 practical tips, tricks, and insights, they present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms.


Social media domination coverSocial Media Domination by Kenneth Lewis

With the widespread use of social media today, the question is, how can you take advantage of the trend to reach your audience? Even if you’ve learned the ropes of how to use the various platforms, you also need to learn the most modern techniques for building connections with your readers. This book provides analysis, case studies, tips, and more to help your organization succeed on social media.



If you’d like to share something you’ve read, drop us a note.  Also check out the Technology for Publishing blog, and keep up with the latest industry news coverage by signing up for our This Week in Publishing emails and monthly Publishing Innovations newsletter.

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.