Emoji me. Looking to up your engagement game with today’s digital consumer? One word: emojis.

This week’s infographic pick, posted by Adweek, shows it’s not just teens using the icons to express their sentiments—more than 60% of people over 35 years old use them, with 84% of women and 75% of men saying emojis often help them communicate their feelings more accurately than words. And that has content marketers taking note, making it easier for viewers to use the images to share valuable feedback.

For a visual breakdown of users, check out Almost Everyone Uses Emojis, based on the 2015 Emoji Report. (Yes, there’s such a thing!)

Want to see more infographics? Check out our blog and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.