Picture your success. Here’s something for all the content marketers out there: a helpful guide to advertising on Instagram, including a breakdown of demographics and use, top objectives, and creative requirements. With monthly active users jumping from 300 million to more than 400 million in the past year alone, the social app is fast becoming a global advertising player, as our Infographic Pick of the Week from Salesforce shows.

Keep in mind that Instagram is a visual platform, meaning specifications are important. For example, Salesforce recommends images with a minimum of 1080 x 1080 pixels, or 600 x 315 for landscape, and videos with a resolution of at least 720 pixels. Also, take advantage of filters to improve the artistic quality of your photos and videos, and make sure they convey a story to your audience, it says.

For all the details, see The Complete Guide to Advertising on Instagram, posted on Social Times’ site.

Want to see more infographics? Check out our blog and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.