Show me the money. You’ve heard it countless times: When it comes to content, engagement is key. But with all the investments you’re making to create great content, do you know whether you’re seeing a return on it—in real profits, that is? Isn’t that what matters in the end?

While awareness and interest is part of “the customer journey,” too often content marketers lose sight of the ultimate destination, according to our Infographic Pick of the Week from Clearvoice. To generate more leads and increase sales, your content needs to target all phases of the journey, it points out, including the all-important call to action, encouraging signups or purchases, and the actual close.

For 11 tips on staying focused on the end goal, check out the full infographic Drive Sales With Content. And thanks to Social Times for the post!

Want to see more infographics? Check out our blog and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.