Gearing up With the new year upon us, we bring you an infographic from Column Five Media and Microsoft highlighting tech trends expected to drive content strategy in 2016. According to our pick, the focus will be on helping users find and consume content more easily, with new and improved search engine technology, real-time streaming, wearable devices, virtual reality products, and more.

It also maps out trends in marketing and advertising, noting that content marketing is 62% less expensive than traditional outbound advertising, and outlines what consumers are responding to most.

Are your content plans in sync? To find out, see Predicting the Major Marketing Trends of 2016 on Social Times’ site.

Check out our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.