Show and tell To better engage audiences, more and more brands are incorporating storytelling into their content strategies, as this week’s infographic from Fast Co. and OneSpot shows.

Delving into the science behind why our brains more readily respond to stories over other methods of presenting information, our pick outlines ways to more effectively cut through the noise and hold readers’ attention. It also highlights top content marketing channels and offers a “formula for smarter content.”

Visit Forbes’ website to see the full infographic The Science of Storytelling and read more about the benefits of using storytelling in your content campaigns.

Check out our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.