How do you stack up? If you’re a blogger (and many of us in the publishing business are), make sure to check out this week’s infographic pick from Orbit Media Studios. Based on an Orbit Media survey, it not only highlights blogging trends and changes ahead, but also best practices for succeeding in the highly competitive field.

Not surprisingly, the research shows the top 6% of bloggers invest twice as much time as the bottom 70%, a finding that remained unchanged over the previous year, the report said. Other takeaways include:

  • More blogging is being done during office hours.
  • Social media is the most popular promotional channel.
  • Most posts are between 500 and 1,000 words, and more are including images and audio.
  • A majority of bloggers publish weekly or more often, and write for more than one blog.

See Social Media Today’s website for the full infographic How Do You Compare to Serious Business Bloggers? and additional insights on what to expect in the world of blogging this year.

Check out our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.