Picture success In digital publishing, it’s all about visual media. In fact, Cisco projects that by 2019 consumer video will make up more than 80% of all online traffic—and a big chunk of that will be consumed on mobile devices. That makes compelling, platform-optimized images, design, and storytelling key to any successful content strategy.

To give you an idea of what’s resonating with digital audiences this year, Shutterstock put together an infographic highlighting top global creative trends, based on what users are searching for and downloading most.

For example, while our ability to connect is driving interest in smartwatches (+900%), omnichannel (+407%), mobile payments (+220%), and other technologies, we are also focused on unplugging, with popular topics including wanderlust (+197%), wellness (+169%), and mindfulness (+109%). When it comes to video, nature themes top the list, with a focus on the classical elements of fire, water, air, and earth.

For more details on what’s hot in visual media, see SocialTimes for the full infographic Creative Trends 2016.

Check out our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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