Shaking it up No question magazine publishing has seen some big shifts over the past decade. As a recent Folio report describes the new landscape, magazines have transformed into multimedia brands, with print now seen as just one asset among an expanding array of digital products. And while there’s been a corresponding drop in print revenue, it remains an important piece of the picture, according to this week’s infographic pick from Statista.

The chart, based on Folio’s report, shows print ads accounted for 46.6% of B2B magazine revenue in 2014 compared with 66.7% in 2004. For B2C publishers, the comparison is 44% in 2014 versus 50.1% in 2004. It also offers a 10-year comparison of percentage of revenue by paid subscriptions, digital ads, digital media, newsstand sales, and more.

For additional insights on how magazines are diversifying their revenue streams, see the post From Magazines to Multi-Media Brands.

Check out our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.