Do this, not that Are you using mobile notifications to try to reach your audience? In-app messages can increase user loyalty in a big way, but as this week’s infographic shows, not all push strategies are effective—and many organizations fail to get it right.

Our pick, courtesy of Microsoft, provides a helpful guide to what works—and what doesn’t—when it comes to engaging consumers. Things to avoid include blasting generic notifications, assuming your business works the same as others, and pushing messages only when it’s convenient for you. Conversely, you should know your demographic and tailor your notifications accordingly, follow industry guidelines for notifying users, and push messages at times that are right for your audience (delivery time can influence engagement rates by as much as 200%!).

Check out Mobile push notifications: Help or hindrance? for more tips and best practices, along with a breakdown of the data you should be measuring to ensure your efforts are hitting the mark.

Check out our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.