Sharing a good laugh When it comes to social networks, Facebook leads the pack: Its billion daily users drive massive amounts of referral traffic, with more than half logging in multiple times a day. And according to a recent survey, users share content from third-party publishers at least once a week. The question is, what kinds of content do people share most?

As this week’s infographic pick shows, laughter is indeed contagious, with funny videos and news stories topping the charts. Inspirational content is up there as well, particularly with women, who are more likely than men to post inspiring stories and photos of food, animals, and babies. The survey also found that millennials are least likely to share political stories, and millennial men are least likely to post any content on Facebook.

Find out more about what people like to share: See Social Times’ post Facebook Users Prefer to Share Funny, Inspiring Content for the full infographic and links to survey results from content marketing firm Fractl.

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Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.