Reality check We don’t have to tell you that social media—like it or not—is now part of the very fabric of the publishing industry. But to underscore that fact, here are a few numbers to consider:

  • 2.34 billion Projected number of social media users by the end of the year.
  • $50 billion Amount Facebook has reportedly paid publishers to use its Facebook Live video service.
  • 41.4% Percentage of Facebook referrals to news sites from January to February 2016.
  • 91, 419, 050 Number of likes on National Geographic’s Instagram from June to July 2016.

As this week’s infographic pick highlights, the magazine business is quickly evolving as it adapts to this and other trends, including the rise of digital marketing, use of ad blockers, and more.

For other eye-opening stats, check out the full infographic By the Numbers—and thanks to Folio for the post!

Visit our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.