Pain points “The age of digital transformation is the age of customer empowerment,” says this week’s infographic pick from Adobe. But as content marketers everywhere know, this is proving to be a double-edged sword: While there are more channels than ever on which to reach audiences, it can be tough to rise above the noise and engage on a personal level, it says.

Based on a recent survey, our pick highlights the roadblocks of this new reality and how industry professionals are dealing with them. One top concern is pace of change, with 44% of respondents saying they worry about their ability to keep up. Others include growing pressure to create more compelling content and better mobile experiences, and to respond to customers in more immediate ways. Key to meeting these challenges, it says, is data utilization and the ability to work across channels effectively.

For more highlights from Adobe’s Digital Roadblock Report 2016, see the full infographic on Adobe’s site.


Visit our blog to see more infographics, including TFP’s How Adobe Experience Manager Mobile Works. Also sign up for our This Week in Publishing newsletter, which highlights weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.