Make it great We don’t have to tell you how fierce the content business was this past year—and competition for attention will only intensify as media choices continue to proliferate. So how will you make your content stand out in 2017?

Here’s a visual guide to the “epic” content cycle, a 10-step approach that takes you from brainstorming, researching, and choosing your topics through to crafting, polishing, and promoting your posts. This blueprint, courtesy of Sonia Thompson and SmartBlogger, is a great tool that can help you create content that’s “10 times better than the competition.”

Check out the full infographic: The Epic Content Cycle: 10 Steps to 10X Content.

Visit our blog to see more infographics, including TFP’s How Adobe Experience Manager Mobile Works. Also sign up for our This Week in Publishing newsletter, which highlights weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.