What’s the buzz? If you want to learn about a brand or a new product or service, chances are your research will include checking out what others have to say about it on social media. However, the way we share and consume this user-generated content differs across generations, according to this week’s infographic pick from content platform Olapic.

For example, when it comes to user-generated content in ads, millennials gravitate toward images of real people while baby boomers focus more on the product or service, an Olapic survey found. It revealed other differences as well, but a key finding for marketers and brands is that people across generations said they trust content created by other consumers more than any other types of content.

To find out more, check out the full infographic User-Generated Content: Millennials vs. Boomers—and thanks to Adweek for the post!

Visit our blog to see more infographics, including TFP’s How Adobe Experience Manager Mobile Works. Also sign up for our This Week in Publishing newsletter, which highlights weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.