Coming clean Thanks to the 2016 election, consumers are getting a crash course in the “fake” economy, which encompasses all manner of bogus content—news, social media posts, online reviews…you name it.  As such, content creators are being put on notice: Consumers want the truth and are actively seeking it, as a recent Origin/Hill Holliday survey found.

The study, highlighted in this week’s infographic pick, shows how growing awareness of fake news and the like is changing how consumers interact with digital content. In fact, respondents cited quality, truth, and authenticity as the top attributes they look for when choosing a brand, presenting an opportunity for content publishers to differentiate themselves by “valuing the truth,” researchers say.

For more survey results, check out the full infographic on Adweek’s site: The Fake Economy.

Visit our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.