Road map to success The ultimate “destination” of all content creators is audience engagement. But it’s easy to take some wrong turns on the journey to effective content visualization. To help you navigate the path better, this week we’re bringing you a cool infographic we found on Marketo‘s site outlining three key categories of visual content—static, interactive, and live motion—and how each serves a unique purpose, depending on your objectives.

Learn the pros and cons of each method and get helpful Pro Tips: Check out the full infographic Content Land: Find the Best Type of Visual for Your Objectives and Content, designed by Column Five.

Visit our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.