A new reality 

Voice-activated digital assistant products like Amazon Echo and Google Home are sure to be hot holiday gifts this year as more and more consumers warm to the idea of interacting with artificial intelligence-based apps instead of humans. And use of these apps is expected to only increase, with the number of digital assistants projected to hit 7.5 billion by 2021, according to this week’s infographic pick from Accenture Interactive.

For publishers, marketers, and brands, that means a whole new approach to audience engagement: “As this new channel rapidly expands, brands have to adapt to an environment where they have even less control,” explains Accenture’s Mark Kiernan. “Brands have to intuitively adapt to time, place, and situation to ensure they are creating value-added, nonintrusive experiences.”

Check out the full infographic Beyond the 3 Screens on Adweek’s site to learn which products are expected to dominate, how consumers feel about interacting with AI-based assistants, challenges and opportunities for content creators, and more.

Visit our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.