Cool or creepy?

It’s a catch-22: Consumers want brands to deliver hyper-relevant experiences but are wary of giving away too much of their personal information—information brands require to enable such experiences.

And there’s a lot at stake. Accenture says lack of consumer trust leads to poor personalization, costing brands trillions of dollars each year.

To help you find “the sweet spot,” this week’s infographic pick from Hornet/Nielson looks at consumer attitudes about sharing their personal data and how they view brands’ efforts toward hyper-revelance, including the technologies used to better personalize their messages.

To learn more, check out the full infographic Hyper-relevance and Trust on Adweek’s site.

Visit our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.