Consumers care that brands care

Brand purpose continues to be a key area of focus for marketers and other content providers, which isn’t surprising given a large majority of consumers now expect brands to take a position on the issues they care about most—from job growth, racial equality, and women’s rights to immigration, climate change, and gun control.

In fact, according to research highlighted in this week’s infographic pick from Adweek, 75% of consumers feel brands should “contribute to their well-being and quality of life.” And that’s especially true for millennials and Gen Zers.

For more on how brand purpose impacts consumer trust and brands’ relevancy, view the full infographic What Consumers Expect of Brands When It Comes to Issues They Care About.

Visit our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.