NatGeo-WSJ Magazine, YouTube vs. Facebook, Decline in Editorial Salaries, AP Style Guide for Royal Wedding, Infographic Pick of the Week, TFP’s Book Picks

Welcome to Technology for Publishing’s roundup of news, stories of interest, and tips for media industry pros! This week, we’re sharing posts about a multiplatform collaboration between National Geographic and The Wall Street Journal, why publishers are going with YouTube over Facebook as their video platform of choice, a survey showing declines in editorial salaries, an official AP style guide to the upcoming royal wedding, and more.

  • Far-and-Away-coverNational Geographic and The Wall Street Journal are partnering on a new title, called Far & Away, which will include a print magazine along with digital and social content. The collaboration pairs the award-winning visual storytelling of NatGeo with the insights of global business travelers to produce “reports on authentic cultural experiences, essential travel strategies, and expert insider intelligence for making the most of a business trip,” a statement on the project says. It also will take advantage of NatGeo’s ranking as the top social brand—for the fourth year in a row, according to Shareablee.
  • Magazine publishers looking to up their video presence—and better monetize their content—are focusing more on YouTube than Facebook, Digiday reported, noting reliability is a big factor in that decision. “YouTube has been a fairly reliable place where the rules have become somewhat codified—it’s not as nebulous as Facebook, and it’s not going to change every month,” says Scott Mebus, a VP at Inc. and Fast Company. The article notes smaller publishers in particular are finding YouTube to be a “safe harbor” because they know the number they need to reach to direct-sell into their YouTube channels—and that hasn’t changed. Also, evergreen video has “a longer shelf life” on the platform, which is key for content providers with limited resources, the report says.
  • A salary survey by Folio shows editorial pay is on the decline as the industry continues to wrestle with digital disruption. For magazine editors, the median annual base salary dropped 14% over last year, from $86,000 to $74,000, according to the survey results. “At this point in the industry, I am lucky to have a job at all,” said one EIC respondent. Also discouraging, editorial staff are having to do more for the same pay and the gender pay gap still exists. But, depending on perspective, there was some good news: Those with more experience (20 years vs. 10) and staff willing to work longer hours (50 hours vs. 40) fared considerably better paywise than their counterparts.
  • On a lighter note, many of us in the publishing industry will be either covering the much-anticipated May 19 nuptials of Prince Harry and Meghan Markle or attending a royal wedding viewing party (yes, it’s a thing). Either way, it’s important to know proper British etiquette. And as Poynter shares, there’s a guide for that! An AP style guide, that is, offering a list of essential words, phrases, and definitions related specifically to the royal wedding. It also lists senior royals, religious figures involved in the ceremony, and members of the wedding party, along with ceremony details, nobility guidelines, and more. Will Markle become Princess Meghan or the duchess of Sussex? AP has the answer.

On the Technology for Publishing Blog

Image: National Geographic

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Posted by: Monica Sambataro

Monica Sambataro is a contributing editor and copyeditor for Technology for Publishing. Her publishing background includes work for leading technology- and business-related magazines and websites.