Get creative!

In today’s fast-changing environment, companies across industries are gaining competitive advantage by applying “design thinking” at all levels of their business, according to this week’s infographic pick from Accenture. The research firm has found that not only are these companies driving more innovation and building more customer-centric businesses, but they are also seeing an improved workplace culture, with greater employee satisfaction.

Sounds good, but what does it take to be a design-driven company? As Martha Cotton of Accenture Interactive’s Fjord Design explains, it’s about “prioritizing a holistic customer experience over siloed strategies, understanding customers in context, and promoting empathy for their needs.”

All of this means designers are playing an increasingly important role in every aspect of the business, often taking seats in the boardroom and leading collaborative efforts, Accenture says.

Does your company practice design thinking? Check out the full infographic Getting Creative on Adweek’s site to learn more about the benefits of this emerging business model.

Visit our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.