Data, data everywhere…

Whether you’re a publisher, a marketer, or any other content provider, data is key to successful content strategies today. But, according to this week’s infographic pick, many of us aren’t using data effectively: 88% of respondents to an Accenture survey said they “aren’t using data to its full potential.”

The biggest impediments? One is a catch-22: an unwillingness among consumers to share their personal data, which is essential to creating the personalized experiences they demand. Another is a lack of data analytics skills, a hurdle organizations across industries now face.

Still, as our pick shows, companies are pushing forward with investments in data initiatives that drive greater innovation and competitive advantage. To find out how your data strategy measures up, see the full infographic The Importance of Using Data Effectively and Creatively on Adweek’s site.

Visit our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.