Listen up

While publishers, marketers, and other content providers have more paths to consumers than ever before, email remains a key way to target specific audiences. But there are some definite do’s and don’ts when it comes to email strategy.

To help you get the most out of your email campaigns, put together an infographic illustrating case study-based optimization hacks—from what to include in subject, preheader, and sender fields to segmentation, personalization, and automation.

The real-world examples make it a fun read, too. For instance, did you know the most successful subject line in President Obama’s 2012 campaign emails was “Hey…”?

Learn more here: Email Marketing Optimization Hacks and Case Studies

Visit our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.