Every picture tells a story It goes without saying that visuals are key in digital publishing, but just slapping any ol’ image above your text doesn’t cut it in today’s attention-challenged world. As this week’s infographic pick from FramesDirect shows, ...
Welcome to Technology for Publishing’s roundup of news about women’s roles, contributions, and achievements in the evolving media business. This latest installment highlights what’s ahead for Vanity Fair’s new editor, how InStyle’s special projects director and her team drive video success, a ...
Cool or creepy? It’s a catch-22: Consumers want brands to deliver hyper-relevant experiences but are wary of giving away too much of their personal information—information brands require to enable such experiences. And there’s a lot at stake. Accenture says lack ...
The rise of phablets, a surge in mobile video traffic, consumers’ growing reliance on tech, behavior tracking reach, and more are covered in this installment of TFP’s Media Metrics roundup. To help you keep up with trends and prepare for ...
Fresh start The new year is a great time to get organized, and your Gmail inbox is a great place to get started! To help your efforts along, we bring you an infographic pick with some handy tips and tricks ...
Looking back at 2017, three themes emerge: more media consolidation, reorganization, and diversification. Last month, for example, Meredith bought Time Inc. in a $2.5 billion deal backed by the Koch brothers. In October, Hearst acquired Rodale, the family-owned publisher of ...
A new reality Voice-activated digital assistant products like Amazon Echo and Google Home are sure to be hot holiday gifts this year as more and more consumers warm to the idea of interacting with artificial intelligence-based apps instead of humans. ...
Mobile rules 2017 has been another year of significant growth for social and digital platforms, according to data from We Are Social and Hootsuite. As highlighted in this week’s infographic pick, it shows nearly 2.8 billion people—or 37% of the global ...
How to get found With ongoing algorithm tweaks and market shifts, change is a given in the world of search optimization. That makes keeping up with the latest SEO trends key for publishers, marketers, and other content creators aiming for ...
Welcome to Technology for Publishing’s roundup of news highlighting women’s roles, contributions, and achievements in the evolving media business. This latest installment covers how Teen Vogue EIC Elaine Welteroth is changing the landscape of young women’s magazines, who’s who at Fortune’s ...
Editorial teams today are burdened with larger workloads, shorter timelines, and the need to cover broad aspects of changing media demands. This greatly limits their ability to create and innovate in ways that can bring positive impact. Given these challenges, ...
See the extreme National Geographic recently provided a great example of how to do data visualization right with an infographic charting the rise of billion-dollar weather events like Hurricanes Harvey and Irma. With event icons laid out across timelines for each ...
Branded content, Google’s AMP pages, Snap’s disappointing quarter, growth of mobile ads, global media spend, and more are covered in this installment of TFP’s Media Metrics roundup. To help you keep up with trends and prepare for changes just around ...
See the world Here’s a cool infographic to help you round out your summertime reading list. From epic poetry to international bestsellers to emerging voices, this week’s pick lays out the world’s most iconic books by the country they are set ...
In this era of media overload and emerging technologies, we often find these subjects intersecting. As publishers, we need to make tough choices regarding what we report and the technologies we use to create our business presence. This month’s recommended ...
Road map to success The ultimate “destination” of all content creators is audience engagement. But it’s easy to take some wrong turns on the journey to effective content visualization. To help you navigate the path better, this week we’re bringing you a ...
Welcome to Technology for Publishing’s roundup of news highlighting women’s roles, contributions, and achievements in the evolving media business. This latest installment covers Journalist of the Year April Ryan, Folio’s Top Women in Media event, female leaders “disrupting the status quo,” ...
What does it take to be magazine of the year? To find out, TFP CEO Margot Knorr Mancini recently spoke with Claudia Smukler, production director at Mother Jones, winner of the top award at the 2017 ASME National Magazine Awards. ...
Up your game With algorithm changes and the growing use of ad blockers, traffic to digital media sites took quite a hit last year: Publishers’ organic reach fell 52% due to Facebook’s new algorithm and some 60% of users 18 to 34 years ...
Attitudes about the role of news media, cord cutting, newspaper industry employment, ad fraud, and more are covered in this installment of TFP’s Media Metrics roundup. To help you keep up with trends and prepare for changes just around the ...