Coming clean Thanks to the 2016 election, consumers are getting a crash course in the “fake” economy, which encompasses all manner of bogus content—news, social media posts, online reviews…you name it. As such, content creators are being put on notice: Consumers want the ...
In today’s hyperconnected environment, publishers and consumers alike are grappling with the implications of information overload and distraction. As publishers, how do we get—and keep—the attention of audiences as technology enables ever-greater media choices? And as consumers, how do we ...
In December, New York Times columnist Farhad Manjoo said Snapchat parent Snap had “quietly become one of the world’s most innovative and influential consumer technology companies,” noting how Facebook is “obsessed” with imitating the popular messaging app—a topic widely reported across news sites. ...
Platform primer If Instagram is a component of your distributed publishing strategy, this week’s infographic pick is for you. Created by Website Builder, it highlights 139 facts and stats about the Facebook-owned mobile photography app, including a timeline of its evolution and ...
Welcome to Technology for Publishing’s roundup of news highlighting women’s roles, contributions, and achievements in the evolving media business. This latest installment covers the first black woman to be elected president of Harvard Law Review, alleged “systemic compensation disparities” at Google, a ...
Must-reads Here’s an illustrated timeline of blockbuster books from as early as the 10th century BC, highlighting everything from classics like Homer’s The Iliad and The Odyssey to modern-day sensations such as the Harry Potter series. This week’s infographic pick from Global English Editing offers at-a-glance descriptions and ...
Publishers that are mindful of preserving their content in usable form are reaping the benefits of new product spin-ups and partnerships, and reaching audiences in ways never before imagined. It’s been awhile since I’ve been on my strategy soapbox, so ...
Ask the expert When it comes to marketing on LinkedIn, who knows the secret sauce better than LinkedIn itself? Created by the professional network in partnership with Column Five, this week’s infographic pick reveals how LinkedIn does content, from sponsored posts to sponsored ...
This year’s trends in journalism, the potential of news alerts, desktop vs. mobile usage, iPad sales numbers, and more are covered in this installment of TFP’s Media Metrics roundup. To help you keep up with trends and prepare for changes ...
Go against the grain. Rewrite the rules of business. Embrace risks. As TFP’s February Book Picks show, the old ways of doing things no longer apply in today’s hyperfast, hyperconnected world. To help you navigate the path to success, we’ve highlighted ...
It’s not hard to understand why these topics were key at this year’s MPA American Magazine Media Conference. Key members of the industry attended this year’s conference to analyze and share thoughts about the state of all things media. Quality ...
What’s the buzz? If you want to learn about a brand or a new product or service, chances are your research will include checking out what others have to say about it on social media. However, the way we share and ...
Make it great We don’t have to tell you how fierce the content business was this past year—and competition for attention will only intensify as media choices continue to proliferate. So how will you make your content stand out in 2017? Here’s ...
A turbulent year in media is coming to a close, and just a quick scan of 2016 This Week in Publishing headlines makes one thing clear: The industry has seen dramatic change in just a few short months, and at ...
‘Tis the season With the rush of the holidays upon us, our productivity levels can take a hit. That’s why it’s important to follow good work habits, as this week’s infographic pick shows. With reminders to move, prioritize, delegate, and ...
For better or worse, platforms and other technologies changed publishing and other industries dramatically over the past year. With the rise of social media and evolving IT, content, and business models, it’s more important than ever to understand what’s happening ...
Who’s hotter? No question both Instagram and Snapchat are important platforms for content creators focused on reaching Gen Z and millennial audiences. But which is grabbing the most attention—and ad dollars? Based on an Adweek-commissioned survey by Survata, this week’s infographic pick shines ...
Pain points “The age of digital transformation is the age of customer empowerment,” says this week’s infographic pick from Adobe. But as content marketers everywhere know, this is proving to be a double-edged sword: While there are more channels than ever on ...
Politics on social media, news in text vs. video, digital journalism jobs, millennial vs. baby boomer marketers, and more are covered in this installment of TFP’s Media Metrics roundup. To help you keep up with trends and prepare for changes ...
Lights, camera, action! Live video is on the radar screen of most publishers today. With offerings like Facebook Live, Twitch, Twitter Periscope, and YouNow promising greater audience engagement—particularly among younger demographics—one out of five media companies are planning to invest in live video in ...