Did you know? A mind-boggling volume of activity takes place on the Internet every second of every day. So what do the Internet’s 3.2 billion users—44% of the world’s population—do when they’re connected? According to this week’s infographic pick from Unboxing Deals, ...
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This? Or that? A/B testing, which compares two versions of a web page (A and B) to see which produces the best conversion rate among site visitors, can help publishers take the guesswork out of optimizing their sites. In fact, according ...
READ MORELong-form storytelling on mobile, consumers willing to pay for ad-free browsing, the continuing growth of social media, brand awareness on social platforms, the IAB’s latest digital ad spend report, and more are covered in this installment of TFP’s Media Metrics ...
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What will work for you? This week we bring you a great resource on the many paths to getting a book published, highlighting both traditional and alternative approaches. Courtesy of blogger Jane Friedman, this infographic, updated for 2016, outlines key information ...
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If you haven’t tuned in to the increasingly rapid pace of change and competition amongst content platforms, it’s time to catch up. A flurry of recent announcements and changes are providing deeper insight into various approaches and their results. This ...
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Do this, not that Are you using mobile notifications to try to reach your audience? In-app messages can increase user loyalty in a big way, but as this week’s infographic shows, not all push strategies are effective—and many organizations fail to ...
READ MOREWithout a doubt, the rise of platforms is changing how entire industries do business—in terms of both technology and strategy. In publishing, where distributed content models are now the name of the game, companies are increasingly turning to big platforms like Facebook, ...
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Shaking it up No question magazine publishing has seen some big shifts over the past decade. As a recent Folio report describes the new landscape, magazines have transformed into multimedia brands, with print now seen as just one asset among an ...
READ MOREThe amount of mobile data news site ads consume, magazines’ total social media audiences, digital ad spending projections, the importance of cross-device synchronization, and more are covered in this installment of TFP’s Media Metrics roundup. To help you keep up with ...
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Say it with feeling Today publishers, marketers, and others looking to target specific audiences can use various analytics products to find out where, when, and for how long consumers interact with their content. The question that’s harder to answer is why? What ...
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Picture success In digital publishing, it’s all about visual media. In fact, Cisco projects that by 2019 consumer video will make up more than 80% of all online traffic—and a big chunk of that will be consumed on mobile devices. That ...
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Going on the offensive The rise of ad blocking sounded alarms industrywide this past year, especially given that publishers are already scrambling to monetize their content in the digital world. As this week’s infographic pick from Sourcepoint and Adweek shows, a majority ...
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When you think of media, and what you use it for, what’s the first thing that comes to mind? As with a number of things, the answer will likely differ by person, age, or even factors such as geography. Media ...
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America’s Test Kitchen is a fast-growing media company whose mission is to be America’s most trusted source of cooking information. Since 1993, it has researched and tested thousands of recipes and related content that today is distributed across websites, magazines, cookbooks, ...
READ MOREAs a recent AMMC panel featuring First Lady Michelle Obama highlighted, media and technology more than ever are key to the success of today’s most important social initiatives, enabling content to reach people where they are, in the form they want it, ...
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How do you stack up? If you’re a blogger (and many of us in the publishing business are), make sure to check out this week’s infographic pick from Orbit Media Studios. Based on an Orbit Media survey, it not only highlights blogging ...
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Did you know that of the 7.4 billion people on earth today, 6 billion of us have mobile phones? And, according to Activate CEO Michael J. Wolf, of the 6 billion of us with mobile access, only 4.5 billion have access to running water? ...
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Show and tell To better engage audiences, more and more brands are incorporating storytelling into their content strategies, as this week’s infographic from Fast Co. and OneSpot shows. Delving into the science behind why our brains more readily respond to stories over other methods of presenting information, ...
READ MOREPrint-only newspaper readers, media fragmentation, mobile apps vs. mobile browsing, native ads, and more are covered in this installment of TFP’s Media Metrics roundup. To help you keep up with trends and prepare for changes just around the corner, each month ...
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Gearing up With the new year upon us, we bring you an infographic from Column Five Media and Microsoft highlighting tech trends expected to drive content strategy in 2016. According to our pick, the focus will be on helping users find and consume content ...
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