It’s been a very surreal start to Spring 2020 as we find ourselves moving through the impending Coronavirus pandemic while trying to determine the best course for business as usual. The potential fallout is inconceivable as we all struggle to ...
Publishers of all kinds are struggling with greater content demand, fewer resources and tighter deadlines than ever before. Not to mention the myriad of publishing formats and channels to target with that content. It’s generating a complexity for published content ...
As publishers continue to adapt their content delivery, platforms, and editorial approaches to target new revenue streams—and the pace and reach of industry innovation increases—new methods of collaboration are key to success. But not paying attention to cultural resistance to these changes ...
In the aftermath of fake news and algorithm changes in platforms such as Google and Facebook, many publishers are now turning back to SEO to get their content in front of desired consumers. But with that shift, many are finding ...
Since our recent articles have been more strategic in nature, given all the big changes going on in publishing, we thought it was time for a deeper dive on some new technologies of note. Significant shifts in publishing business models, ...
Looking back at 2017, three themes emerge: more media consolidation, reorganization, and diversification. Last month, for example, Meredith bought Time Inc. in a $2.5 billion deal backed by the Koch brothers. In October, Hearst acquired Rodale, the family-owned publisher of ...
Editorial teams today are burdened with larger workloads, shorter timelines, and the need to cover broad aspects of changing media demands. This greatly limits their ability to create and innovate in ways that can bring positive impact. Given these challenges, ...
What does it take to be magazine of the year? To find out, TFP CEO Margot Knorr Mancini recently spoke with Claudia Smukler, production director at Mother Jones, winner of the top award at the 2017 ASME National Magazine Awards. ...
In December, New York Times columnist Farhad Manjoo said Snapchat parent Snap had “quietly become one of the world’s most innovative and influential consumer technology companies,” noting how Facebook is “obsessed” with imitating the popular messaging app—a topic widely reported across news sites. ...
Publishers that are mindful of preserving their content in usable form are reaping the benefits of new product spin-ups and partnerships, and reaching audiences in ways never before imagined. It’s been awhile since I’ve been on my strategy soapbox, so ...
A turbulent year in media is coming to a close, and just a quick scan of 2016 This Week in Publishing headlines makes one thing clear: The industry has seen dramatic change in just a few short months, and at ...
Digital news companies are facing a perfect storm that observers say will leave those unprepared in its wake. In fact, numerous reports indicate industry consolidation has begun and is expected to continue. Just last week, Poynter detailed how corporate investment and digital consolidation ...
In helping to craft publishing strategies and define efficient, sustainable processes, it’s become clear that this is a time of reinvention for all publishers, big and small. We’re sharing some of our reinvention thoughts and experiences to drill down on ...
Take a look at any publisher’s road map for the months ahead and you’ll see video is a key area of growth. In fact, according to a May AOL poll of 600 publishers across the U.K. and U.S., video was cited as the ...
Planning for global expansion is the current hot topic among publishers navigating the modern landscape for content and brands. Using targeted and business-minded approaches, leading media companies are leveraging content resources to address new topics, themes, and delivery channels, realizing today’s ...
If you haven’t tuned in to the increasingly rapid pace of change and competition amongst content platforms, it’s time to catch up. A flurry of recent announcements and changes are providing deeper insight into various approaches and their results. This ...
When you think of media, and what you use it for, what’s the first thing that comes to mind? As with a number of things, the answer will likely differ by person, age, or even factors such as geography. Media ...
Looking at 2015 in review, it’s clear this was a year of dramatic change for publishers. Major shifts occurred not only across publishing platforms but in terms of what we need to deliver to readers and how.
Our content strategy ...
If I asked you to define what a publishing platform is, what would you say? It’s a simple and yet complicated question, and I’d be curious to hear how different individuals would answer it depending upon where they sit in ...
This month, Technology for Publishing participated in the Idealliance “Going Mobile” event, where a number of industry leaders came together to share their thoughts about what’s next for publishers. I was invited to moderate one of the sessions, Trend Toward Magazine Articlization, featuring ...