Content Strategy | Technology for Publishing LLC

Surviving as a Designer in a Digital World

Aug 25, 2015

Mobile-first, articlization, effective storytelling, long-form journalism, free vs. paywall, responsiveness and fluidity, device independence, tappable design . . . Is your head spinning yet? Publication designers today are challenged with not only understanding myriad new terms and content delivery approaches, ...

Publishing Strategy: What’s Most Important Now? Technology, Process, or Content?

Jul 28, 2015

Publishing strategies today can no longer be based on content alone. Good journalism is no longer enough to be successful without strong platforms to produce and drive content. More and more, we are seeing that it’s impossible to sustain content ...

Storytelling, Big Data, and Data Visualization

Jun 30, 2015

I’ve always been intrigued by how one can best convey the essence of a large set of facts and information in a visual way that has immediate impact (see our recent article from TFP Creative Director Mary Lester on Tools for ...

Apple Watch: Am I Going to Like You?

May 18, 2015

Well, the day has come and passed—the Apple Watch release day. I ordered mine on the prerelease date and had high hopes that I might see it on April 24, but the shipping info indicated that I might not see it ...

Top Five Shifts Publishers Can’t Ignore

Apr 27, 2015

This month, I was prepared to write about the Apple Watch, its pros and cons, and how publishers should start to consider it as a platform. But given the delays preventing close to an estimated 2 million purchasers from being able ...

Content Governance: Do You Have It? Do You Need It?

Mar 23, 2015

I’ve had several discussions with clients in recent weeks about various aspects of content governance and putting some definition around what it is and isn’t. It seems to be the hot topic of the moment, making it an appropriate focal point ...

Making Effective Choices in Content Systems and Technologies

May 21, 2014

Here's how we at Technology for Publishing recommend that you approach the process of defining which systems and technologies can best support your content needs.

The Importance of Content Governance and Oversight

Apr 21, 2014

Continuing our series on the Essential Elements of an Effective Content Backbone, let’s talk about the importance of content governance and oversight. If you’re a publisher competing in today’s content market, you know that the more content you have, in ...

5 Strategies for Maintaining Content Health

Mar 24, 2014

Continuing our series on the Essential Elements of an Effective Content Backbone, let’s talk about how to keep content in good health. What’s “content health”? Well, it’s the glue and process that keep your content workflows, structure, systems, and organization ...

Structured Content for Effective Content Workflows

Feb 17, 2014

One of the most essential elements of an effective content workflow is content structure itself. Continuing with our series on the Effective Content Backbone, this month we talk about content structure, what it means, why it’s important, and what the ...

Essential Elements of an Effective Content Backbone

Jan 21, 2014

Publishers are struggling with why they can’t produce the content they want or need to via an effective and painless method. In many organizations, dealing with obstacles in gathering, authoring, designing, and producing content are just accepted as what it ...