It’s been a very surreal start to Spring 2020 as we find ourselves moving through the impending Coronavirus pandemic while trying to determine the best course for business as usual. The potential fallout is inconceivable as we all struggle to ...
READ MORE
If your collaborative workflow uses PDFs exported from InDesign as an editorial tool to review a document and send comments and corrections back to the InDesign user, you really need to try this new feature. The Import PDF Comments feature ...
READ MORE
As publishers continue to adapt their content delivery, platforms, and editorial approaches to target new revenue streams—and the pace and reach of industry innovation increases—new methods of collaboration are key to success. But not paying attention to cultural resistance to these changes ...
READ MORE
Data, data everywhere… Whether you’re a publisher, a marketer, or any other content provider, data is key to successful content strategies today. But, according to this week’s infographic pick, many of us aren’t using data effectively: 88% of respondents to ...
READ MORE
Since our recent articles have been more strategic in nature, given all the big changes going on in publishing, we thought it was time for a deeper dive on some new technologies of note. Significant shifts in publishing business models, ...
READ MORE
Cool or creepy? It’s a catch-22: Consumers want brands to deliver hyper-relevant experiences but are wary of giving away too much of their personal information—information brands require to enable such experiences. And there’s a lot at stake. Accenture says lack ...
READ MORE
Looking back at 2017, three themes emerge: more media consolidation, reorganization, and diversification. Last month, for example, Meredith bought Time Inc. in a $2.5 billion deal backed by the Koch brothers. In October, Hearst acquired Rodale, the family-owned publisher of ...
READ MORE
Editorial teams today are burdened with larger workloads, shorter timelines, and the need to cover broad aspects of changing media demands. This greatly limits their ability to create and innovate in ways that can bring positive impact. Given these challenges, ...
READ MORE
Road map to success The ultimate “destination” of all content creators is audience engagement. But it’s easy to take some wrong turns on the journey to effective content visualization. To help you navigate the path better, this week we’re bringing you a ...
READ MORE
What does it take to be magazine of the year? To find out, TFP CEO Margot Knorr Mancini recently spoke with Claudia Smukler, production director at Mother Jones, winner of the top award at the 2017 ASME National Magazine Awards. ...
READ MORE
Up your game With algorithm changes and the growing use of ad blockers, traffic to digital media sites took quite a hit last year: Publishers’ organic reach fell 52% due to Facebook’s new algorithm and some 60% of users 18 to 34 years ...
READ MORE
Coming clean Thanks to the 2016 election, consumers are getting a crash course in the “fake” economy, which encompasses all manner of bogus content—news, social media posts, online reviews…you name it. As such, content creators are being put on notice: Consumers want the ...
READ MORE
In December, New York Times columnist Farhad Manjoo said Snapchat parent Snap had “quietly become one of the world’s most innovative and influential consumer technology companies,” noting how Facebook is “obsessed” with imitating the popular messaging app—a topic widely reported across news sites. ...
READ MORE
Publishers that are mindful of preserving their content in usable form are reaping the benefits of new product spin-ups and partnerships, and reaching audiences in ways never before imagined. It’s been awhile since I’ve been on my strategy soapbox, so ...
READ MORE
What’s the buzz? If you want to learn about a brand or a new product or service, chances are your research will include checking out what others have to say about it on social media. However, the way we share and ...
READ MORE
Make it great We don’t have to tell you how fierce the content business was this past year—and competition for attention will only intensify as media choices continue to proliferate. So how will you make your content stand out in 2017? Here’s ...
READ MORE
A turbulent year in media is coming to a close, and just a quick scan of 2016 This Week in Publishing headlines makes one thing clear: The industry has seen dramatic change in just a few short months, and at ...
READ MOREFor better or worse, platforms and other technologies changed publishing and other industries dramatically over the past year. With the rise of social media and evolving IT, content, and business models, it’s more important than ever to understand what’s happening ...
READ MORE
Digital news companies are facing a perfect storm that observers say will leave those unprepared in its wake. In fact, numerous reports indicate industry consolidation has begun and is expected to continue. Just last week, Poynter detailed how corporate investment and digital consolidation ...
READ MORE
Growing new audiences With technology enabling consumers to access an increasing number of entertainment options more easily and seamlessly than ever before, media and marketing professionals everywhere are paying attention. This week’s infographic pick shows just how much is at stake, highlighting a LOLA MullenLowe ...
READ MOREThis is a unique website which will require a more modern browser to work!
Please upgrade today!