In helping to craft publishing strategies and define efficient, sustainable processes, it’s become clear that this is a time of reinvention for all publishers, big and small. We’re sharing some of our reinvention thoughts and experiences to drill down on ...
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Take a look at any publisher’s road map for the months ahead and you’ll see video is a key area of growth. In fact, according to a May AOL poll of 600 publishers across the U.K. and U.S., video was cited as the ...
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Planning for global expansion is the current hot topic among publishers navigating the modern landscape for content and brands. Using targeted and business-minded approaches, leading media companies are leveraging content resources to address new topics, themes, and delivery channels, realizing today’s ...
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If you haven’t tuned in to the increasingly rapid pace of change and competition amongst content platforms, it’s time to catch up. A flurry of recent announcements and changes are providing deeper insight into various approaches and their results. This ...
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Say it with feeling Today publishers, marketers, and others looking to target specific audiences can use various analytics products to find out where, when, and for how long consumers interact with their content. The question that’s harder to answer is why? What ...
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Picture success In digital publishing, it’s all about visual media. In fact, Cisco projects that by 2019 consumer video will make up more than 80% of all online traffic—and a big chunk of that will be consumed on mobile devices. That ...
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When you think of media, and what you use it for, what’s the first thing that comes to mind? As with a number of things, the answer will likely differ by person, age, or even factors such as geography. Media ...
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America’s Test Kitchen is a fast-growing media company whose mission is to be America’s most trusted source of cooking information. Since 1993, it has researched and tested thousands of recipes and related content that today is distributed across websites, magazines, cookbooks, ...
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Show and tell To better engage audiences, more and more brands are incorporating storytelling into their content strategies, as this week’s infographic from Fast Co. and OneSpot shows. Delving into the science behind why our brains more readily respond to stories over other methods of presenting information, ...
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Gearing up With the new year upon us, we bring you an infographic from Column Five Media and Microsoft highlighting tech trends expected to drive content strategy in 2016. According to our pick, the focus will be on helping users find and consume content ...
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Show me the money. You’ve heard it countless times: When it comes to content, engagement is key. But with all the investments you’re making to create great content, do you know whether you’re seeing a return on it—in real profits, that ...
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Looking at 2015 in review, it’s clear this was a year of dramatic change for publishers. Major shifts occurred not only across publishing platforms but in terms of what we need to deliver to readers and how. Our content strategy ...
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If I asked you to define what a publishing platform is, what would you say? It’s a simple and yet complicated question, and I’d be curious to hear how different individuals would answer it depending upon where they sit in ...
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Quality counts. It doesn’t matter how much content you churn out—if it isn’t high quality and relevant to your audience, you’re wasting your time and (often scarce) resources. We discovered an infographic from Express Writers that’s packed with information that can help you ensure a return ...
READ MORESocial News App Nuzzel, ComScore-Rentrak Merger, Shift Away From Programmatic, Virtual Reality Advances, TFP’s Infographic Pick of the Week, DPS 2015 Tip Welcome to Technology for Publishing’s roundup of news and tips for media industry pros! This week, we’re sharing stories about ...
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Keep calm and write on. The name of the game today is engagement, which means gaining—and holding—the attention of your audience with content that’s useful and well written. To help you achieve that goal, this week we bring you an infographic that highlights the ...
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This month, Technology for Publishing participated in the Idealliance “Going Mobile” event, where a number of industry leaders came together to share their thoughts about what’s next for publishers. I was invited to moderate one of the sessions, Trend Toward Magazine Articlization, featuring ...
READ MOREFuture of Tablets, iOS 9 Update, Fonts for Mobile Web, Breadth vs. Depth, September Book Picks: Managing Articlization in a Mobile World, TFP’s Infographic Pick of the Week, DPS 2015 Tip: Installing Tools to Create Article Files, Adobe Digital Publishing Solution v2015.4 Release: Features, ...
READ MORESlow Journalism, Mobile Revenue Gap, TheAtlantic.com Blog, Idealliance “Going Mobile” Event, Adobe’s AEM Workshop, Extensis Font Seminar, Surviving as a Designer in a Digital World, Infographic Pick of the Week, InDesign CC Tip: Embed Publish Online Documents in Websites, Adobe Digital ...
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Moving target. What’s a “super-influential consumer,” and what do people in this audience category have in common? According to this week’s infographic pick from TEN, The Enthusiast Network, they’re car-crazy, sports-obsessed, magazine-reading explorers who love to share their opinions about their interests and related products in reviews and ...
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