Publishers that are mindful of preserving their content in usable form are reaping the benefits of new product spin-ups and partnerships, and reaching audiences in ways never before imagined. It’s been awhile since I’ve been on my strategy soapbox, so ...
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Publishing strategies today can no longer be based on content alone. Good journalism is no longer enough to be successful without strong platforms to produce and drive content. More and more, we are seeing that it’s impossible to sustain content ...
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I’ve had several discussions with clients in recent weeks about various aspects of content governance and putting some definition around what it is and isn’t. It seems to be the hot topic of the moment, making it an appropriate focal point ...
READ MOREJust as with any of our publishing clients, at Technology for Publishing we also need to continually evaluate who we are as a company, who our audience is, and where we need to go to best serve our clients. Our ...
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This week we bring you an infographic that highlights what you need to know about public domain, including the types of works that can enter the public domain (meaning they become free to use and share) and how evolving copyright laws affect the release ...
READ MOREPublishers are dealing with extraordinary challenges as they try to shift content business strategies while reshaping the inner behaviors and DNA of their operations to support new goals. Refreshing one’s thinking about change management and how it can best support ...
READ MOREIf you work in the publishing industry, you’ve likely heard the terms paid, owned, and earned media. But what do they mean exactly? That’s what this week’s infographic pick from The Media Octopus, posted on AllTwitter‘s website, explains. It breaks down the differences between ...
READ MOREDirect-to-Social Publishing, Facebook’s Mobile Bid, HBR’s Social Media Numbers, Atlantic-PBS NewsHour Series, 5 Steps for Planning a Sustainable Digital Magazine App, TFP’s Infographic Pick of the Week, DPS Tip: Adobe DPS v32 Update Release v32.2 Welcome to TFP’s roundup of ...
READ MOREContent marketing is quickly evolving, but today’s “brand newsrooms” face some significant challenges in finding the resources they need to produce enough content to engage their audiences. In fact, lack of time is a big problem for 69% of content marketers, with only ...
READ MOREIt’s been a challenging four years as publishers have worked to replace declining print magazine revenues with digital magazine solutions. Finding success in digital is highly dependent on good planning and consistent re-evaluation of what’s working and what’s not as consumer ...
READ MOREIn a rapidly changing content world, being able to launch new products, channels, or efforts quickly and effectively is key to success, but finding efficiencies early on within an implementation is what ultimately drives that content success. By ...
READ MOREGrowth of mobile among millennials, programmatic advertising, social media’s move into the mainstream, the problem with attribution in advertising, and more are among the topics covered in this month’s installment of TFP’s Media Metrics roundup. We compile excerpts from some of the ...
READ MOREThe New Yorker‘s Web Redesign, Continuous Scroll, Digital ‘Magazines’, Subscription Ebook Model, InDesign Tip: 7 Tips to Make Your InDesign Workspace Work for You, DPS Tip: App Builder Advanced Options as of v31, TFP’s Infographic Pick of the Week Welcome to TFP’s ...
READ MOREOne of the most common questions we get in our consulting work is, “Well, what are other publishers doing?” That question often arises because most of us are busy with the daily tasks of trying to get published content out ...
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Here's how we at Technology for Publishing recommend that you approach the process of defining which systems and technologies can best support your content needs.
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Continuing our series on the Essential Elements of an Effective Content Backbone, let’s talk about the importance of content governance and oversight. If you’re a publisher competing in today’s content market, you know that the more content you have, in ...
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Continuing our series on the Essential Elements of an Effective Content Backbone, let’s talk about how to keep content in good health. What’s “content health”? Well, it’s the glue and process that keep your content workflows, structure, systems, and organization ...
READ MOREOne of the most essential elements of an effective content workflow is content structure itself. Continuing with our series on the Effective Content Backbone, this month we talk about content structure, what it means, why it’s important, and what the ...
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Publishers are struggling with why they can’t produce the content they want or need to via an effective and painless method. In many organizations, dealing with obstacles in gathering, authoring, designing, and producing content are just accepted as what it ...
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