There’s no question social media is (or absolutely should be!) a key component of every publisher’s content strategy today. Given the fact that a huge chunk of publishers’ online traffic is now driven by social and direct-to-social distribution models are quickly ramping up, the ...
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What’s hot? Marketers looking to engage with online audiences are loving paid social media advertising, with budgets projected to grow to $19.8 billion by year’s end and $24.2 billion by 2016. According to this week’s infographic from social marketing firm MyClever, Facebook ...
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What works for you? As the Seriously Social blog points out, social media management tools can’t take the place of a solid strategy and good planning, but they can boost your productivity and increase the effectiveness of your social media activities. Question is, which is ...
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Who’s winning the race? The news business is undoubtedly changing—and rapidly—as more and more readers turn to social media to find the stories of the day. Publishers of all sizes are responding to this shift, with varying strategies and varying degrees of success, according to ...
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Who’s your target? Courtesy of Sprout Social, we bring you some fresh insights on who’s using which social platforms so you can better focus your content efforts. This week’s infographic provides recent demographics for top sites like Facebook, Twitter, Instagram, and others, breaking out usage based ...
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Stop the madness! All over the map with your social media activities? If so, it’s likely your content strategy—including your ability to accurately measure return on investment—is missing its mark. To help you get a handle on things, this week we bring you an infographic ...
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Got email? In the business world, there’s no getting around the need to network effectively. That means building relationships, often starting with a single email conversation. Question is, what’s the best way to take that first step? Our Infographic Pick of the Week ...
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The clock is ticking. When it comes to Facebook posts, the bulk of activity can most often be measured in minutes, not hours or days, according to this week’s infographic from Fanpage Karma, the maker of a social media analytics and monitoring tool. Its analysis of ...
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Living in a visual world. There’s no question that the media landscape is becoming increasingly visual, and given that trend, the way we consume information is changing too. Indeed, as this week’s infographic from WebDAM shows, our verbal intelligence is decreasing at the same time our visual ...
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Can we chat? While social media is often thought of as a recent phenomenom, it’s actually been around since the 1970s, starting with newsgroups like Usenet and the BBS (Bulletin Board System). Later, in the ’80s, the first chat groups and online portals launched, ...
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Let’s be careful out there. It can be tough out in the social media streets, where trolls are lurking around every corner. But as you likely know, some sites are worse than others. Why is that? Lack of policing, according to this week’s infographic from WhoIsHostingThis, ...
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While social has without question become key to content strategies across the media and advertising industries, both its impact and future remain hard to pin down. Here’s an infographic from CJG Digital Marketing, posted on Business 2 Community, that provides not only an overview of social ...
READ MOREFast Company’s New App, the Danger of Sameness, Measuring Native’s Performance, YouTube’s Profit Problem, The Next Major Disruptor For Publishing: Adobe? Apple? Amazon?, Women in Media, February Book Picks: Disruptive Technology, TFP’s Infographic Pick of the Week, InDesign CC Tip: Print Current ...
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If you’re a publisher or content promoter, you’re likely posting to a variety of social media platforms these days. But keeping track of how they all work can be tough, especially when it comes to the various image and video requirements. Not to ...
READ MORENative Ad on Forbes Cover, Facebook’s Mobile and Video Push, the Times’ Instagram Strategy, LinkedIn’s Gains in the Media Race, Make Your Pages Panel Work Harder and Take the Afternoon Off, TFP’s Infographic Pick of the Week, InDesign CC Tip: InDesign CC ...
READ MOREMonetizing Mobile, Flipboard’s New Website, Big Content vs. Big Data, Pinterest’s App Discovery Partnership, Media Metrics, TFP’s Infographic Pick of the Week, InDesign Tip: Viewing Layouts in Presentation Mode Welcome to TFP’s roundup of news and tips for media industry pros! ...
READ MOREGrowth in mobile Facebook users, the amount of time consumers spend in the apps they use the most, optimizing for the mobile web vs. apps, Apple sales, and more are covered in this month’s installment of TFP’s Media Metrics roundup. To help you keep up ...
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To help you determine where you need a presence in the social media world, we bring you an infographic post from SocialTimes that breaks down the various platforms by the types of businesses and media each lends itself to. With unique audiences and formats for sharing content, ...
READ MOREMedia and Advertising in 2015, Trends That Weren’t, Getting Apps to Communicate, the Value of Online Metrics, the Importance of a Cross-Device Strategy, TFP’s Infographic Pick of the Week, InDesign CC Tip: Preview EPUB Interactivity Before Export, Absolutely Brilliant: How to Use the Automatic ...
READ MOREThis week’s infographic pick, from data analysis firm AddThis, highlights the year’s biggest social media trends from around the world, covering everything from the growth of social and mobile to the events that generated the most traffic. One site that saw a huge jump was Vietnamese ...
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